Super Bowl: Forum for Causes
The Super Bowl Ads – did you notice how so many of them were cause-related marketing? My cohorts from Giive.org said that was because millennials are in charge now, and the ads reflected their point of view. They want a better world and expect companies to have higher standards.
RainmakersTV was at the annual Citizenship Awards of the US Chamber Foundation (formerly the Business Civic Leadership Center) several years ago and this trend of businesses being responsible in their communities was in full force.
Is business the driver of social change? Or is business just reflecting changing attitudes from consumers?